My Experience

ACCN ESPN Sports Broadcast

Intern – Team Management
Coral Gables, FL | Nov 2021 – May 2025

At the University of Miami, I’ve been fortunate to intern with ACCN’s ESPN Sports Broadcast team, where I’ve worked hands-on in high-pressure live sports environments. I led equipment setup and breakdown for live broadcasts, which taught me how to manage chaos and stay calm under tight deadlines.

Behind the scenes, I operated multiple control room technologies, from cameras and replay to shading and graphics improving real-time production quality through technical adjustments. I also played a creative role, producing promotional videos and shaping engaging storylines to help drive fan engagement.

What I learned:
The power of technical precision under pressure
Storytelling through visuals and pacing
How to collaborate with large, fast-moving teams during live events

DEVY – Online Accessories

Sales & Marketing
Laguna Niguel, CA | Jan 2020 – Nov 2021

At 17, I co-led the launch of an e-commerce business from scratch using Wix, designing a complete website and building the visual identity of the brand. I created and executed a full-scale social media marketing strategy, writing blogs, planning content, and driving traffic through targeted campaigns.

I also coordinated product photoshoots in scenic locations across Southern California to elevate brand storytelling and aesthetic appeal. This experience taught me how to wear many hats and build from the ground up.

What I learned:
E-commerce UX and customer-centric design
Data-informed digital marketing and blog content strategy
The impact of visual branding and consistency in storytelling

Crossed – Drink Crossed Corporation

Co-Founder | CMO | COO
Coral Gables, FL | Sept 2023 – Present

Crossed started as an idea between my roommate and I, who wanted an alternative to alcohol and smoking. Something that could feel chill but clean, social but intentional. Today, we’re building a THC & CBD infused seltzer brand that promotes high vibes without hangovers.

As Co-Founder and CMO/COO, I lead marketing strategy, social content, and brand storytelling all while managing product logistics, sales data, operations, and investor relations. I work closely on creative campaigns, influencer partnerships, and DTC growth through paid ads and email flows.

What I’m building:
A brand rooted in balance, wellness, and breaking stigma
Engaging content that educates and entertains
Operational systems that scale with the brand

What I’ve learned:
Startup agility: wearing every hat from ops to creative
How to speak to Gen Z through authentic content
The blend of storytelling, data, and product that drives real growth